Staff Reporter
THE Communications Regulatory Authority of Namibia (CRAN) has expressed pride and enthusiasm regarding the recent successful production and launch of 13 local films, underlining that this accomplishment aligns with the authority’s obligations for local content quotas.
This accomplishment is part of a collaborative effort between MultiChoice Namibia and the Namibian Broadcasting Corporation (NBC), known as Project Mukorob. Jairus Kapenda, CRAN’s Manager of Communication and International Relations, therefore, congratulated Multichoice and NBC for the successful production and launch of these films.
Kapenda explained that this initiative is designed to support the Namibian film industry and provide global exposure for domestically produced feature films. He added that these films aim to showcase Namibian narratives while contributing to the growth of the local film sector by creating indigenous content.
“Project Mukorob has presented a distinct perspective on Namibian storytelling, catering to both local and international audiences. These films respond to a growing demand for locally relevant narratives in line with the local content requirements as set out in CRAN’s Broadcasting Code,” Kapenda said.
He further explained that the Broadcasting Code’s purpose is to ensure the independent regulation of broadcasting services, access to such services, and content that serves the public interest.
“The provisions of the Code are intended to achieve the availability of local content, the commitment to public debate, discussion, transparency, and accountability,” Katrina Sikeni, the Executive of Communication and Consumer Relations at CRAN, added.
Kapenda further explained that the objective of the local content requirement is to promote the development of high-quality content that reflects Namibian ideas, languages, values, opinions, and artistic creativity. He said that this is achieved through the representation of Namibian cultures and entertainment in various forms, such as music, dramas, series, news, soap operas, documentaries, current affairs, movies, films, and other programs.
“The Authority encourages all Broadcasting Service Licensees to promote, develop, produce, and maintain high standards and quality of local content and utilise Namibian and African creatives and other resources in the creation and presentation of local content. Producers of local content must strive to serve the needs and interests and reflect the circumstances and aspirations of Namibian women, men, and children in a democratic Namibian society,” Sikeni added.
Kapenda elaborated that the minimum local content requirement for subscription television Broadcasting Licensees is set at 4.5% of their annual channel and content acquisition cost, based on their most recent completed financial year. This percentage, he said, encompasses expenditure on acquiring or developing local content, which may also include investments in local content training, skills development, and business growth within Namibia.
“The partnership between MultiChoice Namibia and NBC has given the Namibian filmmakers a platform to contribute to the creation of content which is, aligned with audience preferences. This venture will have a significant impact on the country’s film landscape. The Authority encourage other broadcasters to adhere to the local content requirements and also calls for the public and private sector to invest in the creation of local content,” Sikeni added.
Kapenda further emphasised that the authority believes that local content can play a pivotal role in fostering a sense of national identity and pride, crucial for building a united and inclusive society. CRAN, he added, therefore urges all broadcasters and filmmakers to form partnerships that will lead to the production of more local content.
