IN anticipation of this year’s annual Okakarara Trade Fair, the organizing committee has gone one step further and is expected to hold an intensive training session with the local small and medium enterprises (SME) operators in order to prepare and coach them on how to conduct aggressive marketing of their businesses at the event.
The Okakarara Trade Fair is scheduled to take place from the 02 -08 September 2019 and this year will be the 13th edition of the event organised by Okakarara Town Council.
According to the chief executive officer (CEO) of the Okakarara Town Council, Ernest Katjiku, the organising committee has already started with the preparations for the fair.
“It will be the 13th year that we are hosting this event and we are also planning a commemorative a special 13th year anniversary event during the period of the fair. A fundraising gala dinner will be held at Okakarara on 1 August 2019, followed by a horse racing show on 10 August, in the run-up to the main event.” Katjiku said.
The fair will include many activities such as a beauty contest, a music show and much more, he said.
He said that over 250 stalls are to be established and more than 10 000 visitors are expected to attend the show this year.
The trade fair committee is expected to hold an intensive training session with the local small and medium enterprises (SME) in order to prepare and coach them on how to conduct aggressive marketing of their businesses at the event.
“The aim is also to separate the horse racing from the main event this year. It will be done like this to generate income through the gate fees, so that we can use that money for the logistics of the main trade fair activities,” he said.
Katjiku slo urged farmers to organise themselves and bring to the trade fair their best livestock to compete in the livestock competition.
Katjiku also called on exhibitors to come in numbers to the Okakarara Trade Fair and exploit the opportunity to share their services and products with the ever-growing number of visits to the town during the weeklong fair.