{"id":393353,"date":"2026-04-18T08:00:00","date_gmt":"2026-04-18T06:00:00","guid":{"rendered":"https:\/\/informante.web.na\/?p=393353"},"modified":"2026-04-17T18:26:42","modified_gmt":"2026-04-17T16:26:42","slug":"value-adding-starts-at-farm-level-not-beyond-the-farm-gates","status":"publish","type":"post","link":"https:\/\/informante.web.na\/?p=393353","title":{"rendered":"Value-adding starts at farm level, not beyond the farm gates"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">According to the Namibia Agricultural Union (NAU) newsletter, Namibia\u2019s meat industry is often discussed in terms of exports. But this focus risks overlooking a more important reality: Most of the value in Namibia\u2019s meat sector is not created after slaughter. It is created long before.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On farms across the country, farmers are doing far more than producing livestock. They are investing in animal health, improving genetics, managing scarce natural resources and producing animals that meet strict market requirements. This is where value begins. And it is where the foundation of the entire industry is built. That value is then carried forward through the production chain up to the plate in the European Union.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During 2025, approximately 84% of livestock weight that left the farm gate was either slaughtered at local or at export abattoirs, compared to 52% a mere decade ago in 2015. This is not a marginal figure. It is clear evidence that the industry is already retaining and building value within the country at scale. This is happening because of the export value chain that attracts livestock automatically.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From processing to packaging, this value chain supports jobs, businesses and economic activity across Namibia. This is a system that has been built over time. And it is working.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At its core, Namibia\u2019s meat industry operates within a market-driven environment. Farmers respond to price signals, manage risk, and make production decisions that sustain their operations under often challenging conditions. This flexibility is not a weakness. It is a strength.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, the long-term sustainability of the sector depends on more than production alone. It depends on reliable, transparent and well-functioning markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Markets where:<br>\u2022 standards are upheld<br>\u2022 obligations are met<br>\u2022 and all participants operate on a fair and level playing field<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A core principle within such a system is that value must be distributed fairly across the chain. Primary producers, who carry the foundational cost and risk of production, should not be required to subsidise downstream activities. A sustainable industry depends on each segment standing on its own economic merit, supported by a market environment that enables, rather than distorts, value creation. These are not optional principles. They are essential to maintaining confidence in the system \u2014 both locally and internationally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Namibia has built a meat industry that is recognised for its quality, consistency and integrity. This has not happened by chance. It is the result of sustained effort across the entire value chain, beginning at farm level. The progress made in local value addition reflects this. It also sends a clear message: The focus should not be on whether Namibia adds value. It already does. The focus should be on ensuring that the system through which this value is created remains stable, fair and capable of supporting those who depend on it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because in Namibia, value does not begin at export. It begins long before.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Source: NAU Newsletter<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">File photo for illustrative purposes only. Photo: Pexels<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to the Namibia Agricultural Union (NAU) newsletter, Namibia\u2019s meat industry is often discussed in terms of exports. But this focus risks overlooking a more important reality: Most of the value in Namibia\u2019s meat sector is not created after slaughter. It is created long before. On farms across the country, farmers are doing far more &#8230;<\/p>\n","protected":false},"author":10,"featured_media":393356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,24,23],"tags":[],"class_list":["post-393353","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-news","category-opinion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Value-adding starts at farm level, not beyond the farm gates - Informant\u00e9<\/title>\n<meta name=\"description\" content=\"According to the Namibia Agricultural Union (NAU) newsletter, Namibia\u2019s meat industry is often discussed in terms of exports.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/informante.web.na\/?p=393353\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Value-adding starts at farm level, not beyond the farm gates - 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