Social media has been taken over by memes of Netflix’s horror-movie offering Bird Box, and now things are going to the next level.
Fans of the new hit movie are trying something called the “Bird Box challenge,” where they or their children are blindfolded and try to do everyday things, despite not being able to see.
In Bird Box, main character Malorie (Sandra Bullock) is trying to get her two children to a sanctuary located at the end of a long river, and they must remain blindfolded at all times. Why? Because unidentified creatures are all around them, and if you see one, you’re driven to instant suicide or insanity.
Netflix caught wind of the Bird Box challenge on various social media platforms and issued a message to all users thinking of trying it, telling them to not hurt themselves.