RIVERS OF LIFE: Five nations—Angola, Botswana, Namibia, Zambia, and Zimbabwe—have united to champion conservation and community-led tourism in the world’s largest terrestrial transfrontier conservation area. The Kavango Zambezi Transfrontier Conservation Area (KAZA TFCA) has launched its transformative new destination brand, “Rivers of Life.” The brand, which was launched during a landmark event at the KAZA 2024 Heads of State Summit in Livingstone, Zambia, marks a pivotal moment in the region’s journey towards promoting conservation, sustainable tourism, and community empowerment across the five partner countries. The new brand embodies the region’s rich biodiversity, iconic wildlife, vibrant cultures, and the life-giving rivers that connect it all. VIDEO: KAZA TFCA
