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Christine Mboma named brand ambassador of Marathon Sugar

Christine Mboma named brand ambassador of Marathon Sugar

Samuel Shinedima

NAMIBIA’s top sprinter and Olympic silver medallist Christine Mboma was on Monday morning announced as the Brand Ambassador for Marathon Sugar, one of Bokomo Namibia’s prominent and renowned products.

This announcement was made through a press statement issued by Bokomo’s Senior Brand Manager, Genevievé Fisch, in which she indicated that the partnership with Christine Mboma aims at preparing the Olympic star for the next season, as she gears up on the road to Paris for the 2024 Olympic Games. The appointment of Mboma followed the product’s recently completed campaign: “True Energy”.

According to Fisch, the appointment of Mboma as the brand ambassador for Marathon Sugar is inspired by a mutual passion for sports and the tag line “True Energy”. The local brand has also been the main sponsor of the Quinton-Steele Botes (QSB) Marathon Athletic Coaching and Training Camps for over 22 years, Mutual Victory Races and the Tangeni Nakale Athletic Academy, among others.

BRAND AMBASSADOR: Christine Mboma. Photo: Bokomo Namibia

“Christine is a product of the QSB Marathon Coaching and Training Camps who has benefitted greatly from attending these camps. Now in 2022, Christine is the brand ambassador for the leading sugar brand in Namibia, Marathon Sugar,” she stated.

While expressing its sincere involvement in Mboma’s career development and athletics at large in Namibia, Marathon Sugar added that it has, in 2019, partly sponsored Christine on her road to success where she attended her first international track event at the CAA Southern Region Championships in Mauritius. To that, she obtained a podium finish in the 800m and came home to national pride.

The corporate entity further indicated that through this long ongoing investment in Namibian athletics, one of Namibia’s golden children is achieving great accomplishments and growth for the land of the brave.

In 2021 and at the age of 18, Mboma won a silver medal in the 200 metres at the 2020 Tokyo Olympics, becoming the first ever Namibian woman to win a women’s Olympic medal and breaking a world under-20 and African senior record. The 19-year-old is also the current African record holder in the 200 m race.

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