A NEW concept has been created to expose and promote local producers to possible new markets for their goods and wares to accentuate Namibia’s ‘Growth at Home’ initiative.
Harald Schmidt, the vice-president of the Windhoek Show Society said the year 2020 will go down in the annals of history as the most challenging the country has experienced since Namibia attained its Independence three decades ago.
“Not only because of the economic slowdown, but we are now forced to think differently when it comes to going about daily life and certainly about the way we conduct business,” Schmidt said.
Schmidt, vice-president, and the chief executive of the Windhoek Show Society said they have entered a strategic relationship with SMEs Compete and the Windhoek Boeremark, by creating a marketing platform for local producers to showcase good and service offerings.
Piloted by way of a two-day event, the newly conceptualized Windhoek Fair 2020 is set to become, not an annual event, but one the partnership trio, Windhoek Show Society, SMEs Compete, and Windhoek Boeremark, plan to stage two to three times a year.
Schmidt said the Windhoek Show Society saw that SMEs Compete and Windhoek Boeremark are known and widely acknowledged for the commendable work both organizations do to promote entrepreneurship.
He said the different organisations are focused on supporting small enterprises when it comes to income growth and job creation.
“As for Windhoek Fair 2020, SME Compete will garner support for small manufacturers and service providers to participate in the event. In turn, Boeremark will facilitate participation by small-scale farmers and producers of local foodstuff, preserves, and beverages,” he said.
Schmidt described the decision to cooperate with these two entities as a no-brainer.
The Windhoek Fair 2020 is slated to take place in the capital city on Friday, 30, and Saturday, 31 October 2020. The venue is the well-positioned highly visible and excellently maintained Windhoek showgrounds.
“The event underscores the government’s ‘Growth At Home’ strategy and other initiatives such as ‘Source Local Buy Local’. It will highlight the importance of consumers, public sector entities including parastatals, and corporate firms, supporting local manufacturers and providers of services,” Schmidt said.
He indicated that strict health and safety protocols will be in place and will be rigidly applied for those exhibiting at Windhoek Fair 2020 and for visitors too.
“As a result, the exhibitor numbers will deliberately be kept lower than at the annual show and stands will be widely spaced apart,” he said.
According to Schmidt, the same will apply to visitors where the number allowed into the show grounds at any one time, will be restricted.