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Eveline street fashion express

Eveline street fashion express

Eveline street fashion express
STREET STYLE: Young Fashion Entrepreneur, Emeka Eded._Photo: Zorena Jantze

Zorena Jantze

“EVERY morning in Africa, a gazelle wakes up, it knows it must outrun the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest gazelle, or it will starve. It doesn’t matter whether you’re the lion or a gazelle…when the sun comes up, you’d better be running.”

I’ve never met the author of the above famous quote, Christopher McDougall, but in a sense, the quote can be relegated to the buzz that is Eveline street, with each man on a mission.

While most opt for bars, car washes, and the random vending stall, entrepreneur, Emeka Eded, has brought a creative flair to a street infamous for gang violence.

Renting a one room shack, every morning, Eded puts up mannequins dressed in diverse African to turn heads of those that pass by.

Explaining that he came to Namibia 6 months ago, the 28-year-old entrepreneur from Nigeria states that he wishes to popularise the colourful Ankara prints, which he imports from back home.

Ankara, commonly known as “Ankara prints”, is a 100% cotton fabric with vibrant patterns. It is usually a colourful cloth and is primarily associated with Africa because of its tribal-like patterns and motifs. With this, the young designers cuts out designs of shirts, dresses and trousers, suitable for any formal occasion.

Although he has no formal education in fashion, Eded stated that fashion has always been his calling, adding that coming from one of the most densely populated countries in Africa, with approximately 190.9 million people, fashion stalls draped the streets with colour, and he learned from the deepest dyed fashion entrepreneurs.

Eded states that he would like to get funding to formalise his business and open his own boutique.

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